The 120 Growth Catalyst

The easiest way to turn 1% change into 20% annual growth.

Sustainable Growth… Simplified.

Unleash the growth potential of your company in just two days with the 120 Growth Catalyst. Gain greater clarity and control of your business while reducing risk as youchart a path that turns 1% change into 20% annual and sustainable growth insales, profit, and company valuation.

What separates fast-growing companies from the rest?

A company’s ability to sustain growth often comes down to their capabilities and performance in areas that are difficult to measure and improve. Unfortunately, without a clear way to measure and improve these areas, too often they are neglected. The 120 Growth Catalyst gives executives, entrepreneurs, and investors practical tools for managing and improving the 37 growth drivers of sustainable growth. Improvin

  • An organization’s health—its ability to align around and achieve strategic goals—is critical for long-term performance.
  • Our quantitative diagnostics and proven recipes for success
  • empower senior leaders to measure and achieve the organizational health required to sustain long-term performance.
120 Growth Catalyst

Sustained, year-over-year growth

Creating and maintain growth momentum is a priority. They are excellent at avoiding growth stalls and declines, constantly driving forward.

Adapt quickly to change

Constantly monitoring and quickly adjusting to changing conditions is important. They understand agility is a competitive advantage.

Decisions based on data

Collecting and analyzing data is how they consistently make smart decisions. You won’t create a pattern of success based on gut-feeling or chance.

Maintain a long-term focus

They’re strategic thinkiers, planners, and doers who resist the temptations and dangers of a short-term mindset.

Russ Holder and 120 Growth has been featured in…

Ten reasons why clients get a 120 Growth Catalyst

Transform your growth strategy and simplify sustainable growth.

Challenges to Overcome
Growth has slowed or stalled, and you want to change that quickly.
Your products and services are good, but sales sometimes struggles.
Your business is doing well, but you know you could be doing better.
You want to remove indecision about the future growth of your business.
You want to spend more time working ON your business, not just IN it.
Desired Outcomes
You want every possible competitive advatnage you can get.
You want a growth strategy that is easily measured, managed, and held accountable.
You want less talk and more action and accountability.
You want to focus and unify your teams around a results-oriented plan.
You want to build a sustainable business with a strong future sale value.

What is the 120 Growth Catalyst?

It’s Mission Control for Sustainable Growth

The 120 Growth Catalyst is a short, proprietary process that simplifies creating sustainable growth in your organization. Tailored specifically to your unique circumstances and objectives, it provides a systematic framework for creating competitive advantage and growing sales, profit, and company valuation.

Benchmark your capabilities to drive growth and performance.

Choose and align your growth activities.

Stay organized, mission focused, and proactive.

Accelerate sustainable growth in sales, profit, and valuation.

Improve capabilities and achieve excellence.

Adapt quickly to change and disruption.

Can the 120 Growth Catalyst help your business turn 1% change into 20% annual growth? Schedule a no-pressure phone conversation to find out.

How does the 120 Growth Catalyst work?

Improve Your Score – Grow Your Business

As a strategic planning tool, your 120 Growth Catalyst benchmark score links strategy to capabilities, capabilities to performance, and performance to sustainable growth. In volatile and uncertain markets, it’s more important than ever to rely on real data to guide your decisions. The 120 Growth Catalyst provides that data, giving you hard measures for many soft topics that impact your short- and long-term growth.

The engine of the 120 Growth Catalyst is a benchmark diagnosis based on the 120 Growth Operating System. Because the benchmark is directly tied to growth drivers in your business, there is a clear link between benchmark scores and growth rates. Simply put, the higher a client scores on the benchmark, the faster they tend to grow. As you improve your benchmark score over time, your growth rate also increases.

1st Quartile companies grow at 5.7%

Average benchmark score of 1st Quartile companies is 376, and grow at 5.7% CAGR.

2nd Quartile companies grow at 16.6%

Average benchmark score of 472, and growing 2.9X faster than 1st Quartile companies.

3rd Quartile companies grow at 32.2%

Average benchmark score of 624, and growing 5.6X faster than 1st Quartile companies.

4th Quartile companies grow at 41.2%

Average benchmark score of 753, and growing 7.3X faster than 1st Quartile companies.

Grow your business by the numbers…

Clients who improve their 120 Growth Catalyst Benchmark scores, regulary see results like these:

2.9 X

Average Improvement in CAGR

(improve from 1st Quartile to 2nd Quartile)

5.6 X

Average Improvement in CAGR

(improve from 1st Quartile to 3rd Quartile)


Average CAGR

(companies scoring in the 3rd Quartile)

120 Growth Catalyst

Created for business leaders responsible for growth.

The 120 Growth Catalyst is a performance benchmarking and strategic planning system that simplifies creating sustainable growth. Providing you with the data, measures, and clarity needed to make better decisions, it removes roadblocks that cause inactions and help you achieve your growth goals in a simple, structured, and controlled manner.

Most relevant to mid-market B2B organizations and high-growth smaller companies, the 120 Growth Catalyst has also worked successfully for businesses ranging in size from $3 million to over $4 billion in annual sales.

C-Level Leaders

Identify and take advantage of short- and long-term growth opportunities in your company while building a growth culture.

Private Equity & Investors

Benchmark the growth capabilities of your potential investments and porfolio companies. Drive organic growth and enterprise value.


Build a foundation with the 120 Growth Operating System that will lead your business to sustainable growth and a high valuation.

Agencies & Consultants

Add a proven revenue growth solution to your offerings. Increase your close rates by 60-140% while cutting sales effort in half.

Getting started is easy.


Get your 120 Growth Benchmark Score

The performance benchmark provides leaders and investors with a clear and detailed picture of the organization’s growth strategy, opportunities, and performance compared to their peers.


Identify your best route to success

Sustainable growth requires different teams in your organization to share common priorities and goals. The 120 Growth Catalyst help you organize and focus your activities to get everyone on the same page.


Plan and execute your unique growth journey

The 120 Growth Catalyst provides a methodical and comprehensive system for planning, executing, and managing your growth strategy, and simplifies the process of creating sustainable growth.

120 Growth Catalyst - typical client results

Typical Client Results

Meaurable growth in sales, profit, and company valuation.

Improve the performance of all your sales and marketing.

Build a durable competitive advantage based on strategic agility.

Gain control of your business with a system that’s easy to manage by the numbers.

Organize your teams around a methodical system that keeps you focused on results.

120 Growth Catalyst Value Promise

1% Change – 20% Growth Promise

We will help you identify a clear, quantifiable path to 20% annual growth using only 1% quarterly improvements to a few key areas.

120X Identified ROI Promise

The opportunity identified through the 120 Growth Catalyst will be at least 120-times greater than the fee paid for the service, or we will refund the difference.

Promise of Quality

We guarantee the time spent with us will be worthwhile, or we will work with you until you are satisfied.

120 Growth Benchmarking

How much does the 120 Growth Catalyst cost?

The 120 Growth Catalyst lasts two days, which can be done on consecutive days, or scheduled up to 90 days apart. On day one, your team will undergo a throrough diagnostic of your organic growth capabilities and performance. During day 2, we evaluate your benchmark scores, opportunities to improve, and create an action plan to start turning 1% change into 20% annual growth.

This cost for this two-day program is $16,700 plus expenses.

120 Growth logo

Turn 1% Change into 20% Annual Growth in Sales, Profit, and Company Valuation. 120 Growth helps organizations in competitive markets grow in a methodical, predictable, and controlled way without disrupting their operations.

Questions or ideas? Let’s talk.


Phone: (864) 501-4095



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