Books by Russ Holder

Russ Holder is the founder of 120 Growth, and a bestselling author on strategic planning, marketing, and entrepreneurship.  Below is a list of his books and links to purchase them on Amazon.

Maximizing Business Growth

Maximizing Business Growth is your guide to drive exponential growth in sales, profits and market share with minimal effort and expense.  Based on his proprietary TriFecta Exponential Growth Model, business development expert Russ Holder shows you how to create and implement a comprehensive plan capable of producing incredible marketing synergy that can take your business to new heights. Inside this book you will discover how to:
  • Reduce marketing waste and expenses while creating massive improvements in sales and profits.
  • Generate multiple streams of new customers.
  • Make your business 100% “recession proof” in only a few months.
  • Counter competitor price-cutting without reducing your profit margins.

Business Excellence Press – April 2010
ISBN: 1939315018
EAN-13: 978-1939315014

Find 'Em & Keep 'Em

You’re in business to make money, and you’ve certainly worked hard to find, convert and nurture customers. This book is about making all of your hard work pay off at a much higher level. Inside this book  Russ Holder shows you how to:
  • Reduce marketing waste and expenses while creating massive improvements in sales and profits.
  • Generate multiple streams of new customers.
  • Make your business 100% “recession proof” in only a few months.
  • Counter competitor price-cutting without reducing your profit margins.

With no “fluff” and few wasted words, this book is packed with tips and techniques to make your cash register ring. Read it carefully and then use the strategies in all of your marketing efforts to get better results!

September 2007
ISBN-10: 1939315158
ISBN-13: 978-1939315151

20 Reasons Why Your Sales Stink

Based on 20 years in the trenches as a business development and marketing consultant, Russ Holder introduces you the 20 most common reasons why your sales numbers aren’t where you think they should be,  and then provides practical solutions to remedy those problems. Inside this book you will discover:
  • How to think strategically about increasing sales and taking control of your business growth.
  • The seven most common marketing mistakes that keep you from reaching your potential.
  • Five reasons why your customer retention isn’t what it should be.
  • Why your sales team isn’t reaching their goals and five steps to remedy that problem.

September 2009
ISBN: 978-1-939315-02-1

Points of Falure

Today’s business world is evolving. Competition is more fierce than ever, the emergence of the internet has changed the way many industries conduct business, and volatile economic conditions have forced many businesses to rethink their strategies.

Based on almost 20 years in the trenches as a business development and marketing consultant, Russ Holder introduces you the 20 most common reasons why your sales numbers aren’t where you think they should be and then provides practical solutions to remedy those problems. Inside this book, you will discover:

  • How to think strategically about increasing sales and taking control of your business growth.
  • The seven most common marketing mistakes that keep you from reaching your potential.
  • Five reasons why your customer retention isn’t what it should be.
  • Why your sales team isn’t reaching their goals and five steps to remedy that problem.
  • Special Bonus Section: How to Grow Your Business During an Economic Meltdown

May 2008
ISBN-10: 1939315174
ISBN-13: 978-1939315175

Going Up

If you’re looking for sugar-coated motivational speeches, you won’t find it here. Russ Holder and the other authors of Going Up give you the same “in-the-trenches” insight on entrepreneurship and business success that they have implemented with some of the most successful and recognizable corporations, entrepreneurs and celebrities in the world.

If you’re an entrepreneur, business executive, or a sales and marketing professional, you will find dozens of practical “how to” tips and strategies for building your business in today’s competitive marketplace.

Russ Holder’s chapter is titled “Customer Control:  Achieve 30% Growth Each Year with Strategic Customer Retention”.

Business Excellence Press – April 2014
ISBN-10: 193931514X
ISBN-13: 978-1939315144

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