If you’re looking for sugar-coated motivational speeches, you won’t find it here. Russ Holder and the other authors of Going Up give you the same “in-the-trenches” insight on entrepreneurship and business success that they have implemented with some of the most successful and recognizable corporations, entrepreneurs and celebrities in the world.
If you’re an entrepreneur, business executive, or a sales and marketing professional, you will find dozens of practical “how to” tips and strategies for building your business in today’s competitive marketplace.
Russ Holder’s chapter is titled “Customer Control: Achieve 30% Growth Each Year with Strategic Customer Retention”.
Business Excellence Press – April 2014