Take the Assessment

Spend less than 15 minutes answering 23 questions about your organization’s current condition and growth strategy.

See How You Scored

Immediately receive your score which compares your current growth activities and execution to best-in-class performers.

Get Your Free Report

Get your free report of findings to deep-dive your results and review steps you can take to achieve your growth goals.

What is the Growth Potential Assessment?

It’s a deep dive into the very core of your company’s growth strategy. Based on 24+ years of growth strategy consulting experience of Russ Holder, the founder of 120 Growth and the 120 Growth Operating System

Originally, this assessment was only offered to business leaders as part of the 120 Growth Audit (a $2,000 investment), but we decided to open it up to everyone because we found how powerful it is in predicting business success.

Created after working on nearly 300 company growth strategies and campaigns, the Growth Potential Assessment is not a lightweight 2-minute quiz. An assessment of real value takes a little more time and thought on your part. Don’t worry, the 23 questions will only take you 15 minutes to complete.

You’ll receive the same assessment hundreds of teams and business leaders have already used to create clarity, identify growth opportunities, and improve their growth strategies.

Get Your Score

Your score indicates the gap between where you are now and where you could be with the 120 Growth Operating System, even if you’re currently struggling or experiencing a growth stall or disruption.

Can you turn 1% change into 20% annual growth? The Growth Potential Assessment is a good first step to find out.

The GPA is a comprehensive assessment examining the factors directly responsible for short- and long-term growth.
Get actionable recommendations and tips to take you closer to your growth goals.
Compare your performance to best-in-class organizations.

How the Growth Potential Assessment Works

Your growth journey begins by evaluating your performance in the Four Non-Negotiables of Sustainable Growth:

Growth Foundation – do you have the foundation in place to create and maintain growth in competitive markets?
Short-Term Revenue Growth – how effectively do you consistently generate revenue in your business?
Agility Engine – are you able to adapt and pivot in your competitive, constantly changing market place?
Long-Term Growth – are you building a business that is attractive to investors and commands a premium valuation?

Get Your Score

Your score indicates the gap between where you are now and where you could be with the 120 Growth Operating System, even if you’re currently struggling or experiencing a growth stall or disruption.

Can you turn 1% change into 20% annual growth? The Growth Potential Assessment is a good first step to find out.

The GPA is a comprehensive assessment examining the factors directly responsible for short- and long-term growth.
Get actionable recommendations and tips to take you closer to your growth goals.
Compare your performance to best-in-class organizations.

Free Report of Findings

The GPA Report of Findings presents you with a deeper dive into your growth opportunities and insights on what you need to do to move forward as effectively as possible. Not only does it include your strengths and weaknesses in the Four Non-Negotiables of Sustainable Growth but provides recommended next steps and guidance for avoiding pitfalls that could costs you time and money in the future.